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Direct Bookings vs OTAs
The Darkside of OTAs In the accommodation and hotel industry, we have an extensive range of websites, travel agencies and directories where we can...
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7 Ways Hotels and Accommodation Can Thrive in New Normal
The COVID-19 pandemic took a toll on the hotel and hospitality industry. And as things change for the better, it’s pretty evident that we’re...
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Why Your Tourism Business Can't Ignore Social Media
Over the years, social media has become one of the most important marketing tools for the business world and the tourism industry is no...
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Does advertising with Google Ads work for Accommodation and Tourism?
The Google Ads game Unless you’ve been living under a rock for the last few years, you’ve more than likely heard of Google Ads...
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Boosting Direct Bookings with Facebook Advertising
It’s widely accepted today that if you want to sell to consumers – whether it’s travel, electronics, used cars or pet food, you need...
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PPC for Travel: Are We Right to Forget About Bing?
When we think of internet giants and effective ways of reaching new customers, Bing is probably not the first thing to come to mind....
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Heads on Pillows Travel Series: Historic Maldon
Nestled amongst the goldfields and full of history, Maldon is truly one of Victoria’s best kept secrets. This picturesque town is bristling with stunning...
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The Importance of SEO for Travel
The importance of SEO for travel and accommodation providers can’t be understated. Guests that aren’t familiar with your properties will only stumble across your...
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