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Content marketing for hotels & resorts: Tips and Ideas

Huy Nguyen

September 18, 2023

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As a marketer for a hotel or resort, you know that the competition is fierce. With so many options available to potential guests, it’s important to stand out from the crowd. One way to do this is through effective content marketing. In this article, we’ll explore what content marketing is, why it matters for hotels and resorts, and how to use it to increase bookings. We’ll also provide some tips and ideas to help you create engaging content that will draw in potential customers.

What is content marketing for hotels?

Content marketing is a marketing strategy that involves creating and sharing valuable, relevant, and consistent content to attract and engage a specific audience. When applied to the hospitality industry, this means creating content that is specifically tailored to potential guests, showcases your property’s unique features, and ultimately drives direct bookings. This can include blog posts, social media posts, videos, photos, and more.

Types of content marketing for your property

There are many different types of content marketing that hotels and resorts can use to promote their property. Some of the most effective include:

  • Engaging Blog Posts: Create informative blog articles that address common travel questions, provide local insights, or offer tips for a memorable stay.
  • Videos: Creating videos that showcase your property and its amenities can help give potential guests a better sense of what to expect.
  • Photos: High-quality photos of your property can help entice potential guests to book a stay.
  • Social Media: Maintain active profiles on popular social media platforms to engage with potential guests, share user-generated content, and run targeted ad campaigns.
  • Ebooks and Guides: Develop comprehensive guides about your destination, offering travelers valuable information they can’t find elsewhere.
  • Infographics: Simplify complex information and statistics about your property or location into visually appealing infographics for easy sharing.
  • Email Marketing: Build a loyal customer base by sending personalized emails with exclusive offers, travel tips, and updates on your hotel or resort.

Why content marketing matters for your hotels?

Content marketing is important for hotels and resorts for several reasons. It can help increase your visibility and reach a wider audience. By creating content that is valuable and relevant to potential guests, you can establish your property as an authority in your industry and build trust with potential guests. This can lead to increased bookings and higher revenue.
Content marketing can help you stand out from the competition. With so many options available to potential guests, it’s important to differentiate yourself from other properties in your area. By creating unique and engaging content, you can set yourself apart and attract more bookings.

Content marketing offers several compelling advantages for hotels and resorts:

  • Builds Trust: High-quality content positions your property as an authoritative source, building trust with potential guests.
  • Increases Visibility: Regularly updated content improves your search engine rankings, making it easier for travelers to find your hotel or resort online.
  • Engages Your Audience: Engaging content keeps your audience interested and informed, increasing the likelihood of bookings and repeat visits.
  • Cost-Effective: Compared to traditional advertising, content marketing often provides a higher return on investment.

content marketing for hotels

How to use content marketing to increase bookings?

To use content marketing to increase bookings, it’s important to create content that is specifically tailored to potential guests. This means understanding your target audience and creating content that speaks to their needs and interests. Hotels or resorts that want to use content marketing to increase direct bookings should known:

  • Know Your Audience: Understand your target demographic’s preferences, pain points, and interests to create content that resonates with them.
  • Quality Over Quantity: Focus on creating high-quality content rather than churning out endless posts. Consistency is important, but quality should never be compromised.
  • Leverage SEO: Optimize your content for search engines by incorporating relevant keywords and phrases to improve visibility.
  • Tell a Story: Share the unique story of your property, highlighting its history, values, and the experiences it offers.
  • User-Generated Content: Encourage guests to share their experiences on social media and feature their content on your website. It’s authentic and relatable.

read more: Why SEO important for travel industry

Best examples of a successful content marketing for hotels


Some of the best examples of successful content marketing for hotels include:

  • Marriott’s “Travel Brilliantly” campaign, which encourages guests to share their travel experiences on social media.
  • Hilton’s “Stop Clicking Around” campaign, which encourages guests to book directly through the Hilton website.
  • Four Seasons’ “Have Family Will Travel” campaign, which provides tips and advice for traveling with children.

Try these tips to content marketing for hotels

If you’re looking to improve your hotel content marketing strategy, here are some tips for creating effective hotel content marketing:

  • Use high-quality photos and videos to showcase your property and its amenities.
  • Create blog posts that provide valuable information to potential guests, such as local attractions, events, and activities.
  • Share user-generated content on social media to showcase real-life experiences at your property.
  • Use email marketing to send targeted messages to potential guests, such as special offers and promotions.
  • Use social media advertising (facebook advertising, tiktok ads, ….) to reach a wider audience and drive direct bookings.
  • Create a content calendar to plan out your content in advance.
  • Use analytics to track the performance of your content and make adjustments as needed.
  • Collaborate with influencers and other brands to reach a wider audience.
  • Use storytelling to create engaging content that resonates with potential guests.
  • Focus on creating content that is visually appealing and easy to consume.

Boost your brand on social media! Check out our social media post ideas on effective marketing

Content Marketing for Hotels Ideas

Here are some ideas for your content marketing for Hotels and Resorts, which are already applied to Heads on Pillows’s clients and prove the efficient

Local Area Content Ideas for Hotels and Resorts

  • Must-Try Local Flavors: Discover X Delectable Local Dishes You Have to Savor in (Destination).
  • Exploring (Destination) Markets: Explore Our List Of X Vibrant Local Markets in (Destination).
  • Hidden Gems: Uncover X Off The Beaten Path Places in (Destination) for a Unique Experience.
  • Navigating Like a Pro: Learn How to Get Around (Destination) Like a Local.
  • Local Secrets: X Fascinating Things You Didn’t Know About (Destination).
  • Culinary Adventures: Embark on a Gastronomic Journey with the Best Local Cooking Classes in (Destination).
  • Live Like a Local: Discover Where The Locals Hang Out in (Destination).
  • Sunset Serenity: Find the Perfect Spots to Watch the Sunset in (Destination).
  • (Neighborhood) Unveiled: The Ultimate Guide to (Neighborhood): What To Eat, Drink, See, and Do.
  • Embrace Tradition: Know Before You Go: X Local Traditions in (Destination).

content marketing for hotels

kangaroo valley escapes blog post

See more: Social media marketing for hotels

Food & Beverage Content Marketing Ideas for Hotels and Resorts

  • Exploring (Destination) Through Food & Drink:
  • Savor Local Delights: Where to Find the Best (Specific Food Item) in (Destination).
  • Morning Delights: Start Your Day Right with the Best Breakfast Spots in (Neighborhood/Destination).
  • Brunch Bliss: Experience (Destination)’s Charm at the Best Brunch Spots in (Neighborhood/Destination).
  • Dinner Discoveries: Satisfy Your Palate at the Best Dinner Spots in (Neighborhood/Destination).
  • Cheers to (Destination): Uncover X Best Bars in (Neighborhood or Destination).
  • Local Culinary Gems: Dive into (Destination)’s Flavorful Scene with X Local Restaurants to Try.
  • Elevated Views: Enjoy the Evening Skyline at the Best Rooftop Bars in (Destination).
  • Café Culture: Our Favorite Cafes Await You in (Destination).
  • Market Treasures: Delve into (Destination)’s Culinary Offerings with What to Try at the Local Market.
  • Budget-Friendly Bites: Savor the Best Budget Eats in (Destination).
  • Fine Dining Extravaganza: Experience Elegance at (Neighborhood/Destination)’s Fanciest Restaurants.
  • Cheers to Local Craft: Find the Perfect Pour at (Destination)’s Best Regional Wineries, Breweries, and Distilleries.

These content ideas will help hotels and resorts engage their guests by offering insights into the local area’s culture, cuisine, and hidden gems. Sharing personal recommendations from staff members, such as the concierge or general manager, can add a personalized touch to these content pieces, making them even more appealing to travelers seeking unique experiences.
By following these tips and creating engaging content that speaks to your target audience, you can use content marketing to increase bookings and grow your business.

In conclusion, content marketing for hotels and resorts is a powerful tool to attract and engage travelers in today’s digital age. By implementing these tips and ideas, you can elevate your property’s marketing strategy and increase bookings while providing valuable content to your audience. Embrace content marketing, and watch your hotel or resort thrive in the competitive hospitality landscape.

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If you are looking for a agency who can provide high-quality of content marketing for your business, look no further than Heads on Pillows, we are the hotel and resort digital marketing experts. Working both global hotel brands and boutique hotels, we have demonstrated a strong return on investment for our clients and continue to increase direct bookings for our hotel and resort clients. Contact us and see how we can boost the digital presence of your hotels and resorts.

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