31st October 2025
4:00 – 5:30 PM Melbourne/Sydney (AEDT)
3:00 – 4:30 PM Brisbane (AEST)
1:00 – 2:30 PM Vietnam/Thailand (ICT)
60 minutes + live Q&A
Online Webinar
Traditional Google searches are being supplemented by AI-powered queries that deliver personalised, conversational results. While your competitors are still fighting for Google rankings, the smartest businesses are already optimising for Generative Engine Optimisation (GEO).
ChatGPT now has 800 million weekly active users globally as of August 2025. In October of last year, 4.8% of searches were happening on ChatGPT – up from just 2% the year before. While that might seem small, it represents millions of queries shifting away from traditional search. The trend is accelerating, and early positioning matters.
Founder & Head of Digital, Heads on Pillows
SEO Manager, Heads on Pillows
How traditional search compares to generative AI platforms
Understanding large language models and personalised results
Practical advice for hotels and resorts to show up in AI recommendations
What GEO results look like and how to track progress
Real results we're seeing with clients who've adopted GEO early
Why your presence across all channels matters more than ever
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