Strategic Marketing Expert who specialises in building long-term brand strategies that go beyond simple promotional activities, helping hotel brands create a strong presence in customers’ minds when they are ready to return and book again.
Ngan’s work is not only about deciding how much to invest in strategy. It is about adapting to a changing industry landscape and allocating resources efficiently across every channel, from “above the line” to “below the line” Marketing.
She does not only focus on how search engines are changing. She also takes a hands-on role in Hospitality business growth strategy, using digital data to optimise performance across all channels
“Data shows us the ‘what,’ AI helps predict the ‘when,’ but it is human creativity that answers the ‘why.’ The future belongs to those who can balance all three.”
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