The Pinterest power for Hotels
Pinterest has transcended its reputation as a platform for DIY enthusiasts and home décor aficionados. With over 150 million users, Pinterest stands out as a visual search engine, actively sought out by users looking for inspiration and information. For hotels, this means a vast audience eager to explore topics related to travel, local experiences, and hospitality.
8 tips to optimize Pinterest for Hotels
Pinterest isn’t just about showcasing your hotel’s plush interiors and sparkling pools anymore. For hotel and tourism websites, it unlocks a treasure trove of potential to attract and engage travelers. Sure, highlight your stunning views and luxurious amenities, but don’t stop there. Become a local travel curator, pinning breathtaking landscapes, hidden gems, and exciting activities that surround your hotel. Link to blog posts about local festivals, food tours, and hidden waterfalls. Create boards around themes like “Romantic getaways near your hotel” or “Adventure activities for families“. This paints a vivid picture of the entire experience your guests can have, turning your website into a one-stop shop for planning their dream vacation. Remember, travelers don’t just book a room, they book an adventure, and Pinterest lets you be the guide who unlocks the magic of your location. So, ditch the solo hotel shots and embrace the power of storytelling through place-making pins – you’ll be surprised at how much closer you get to booking hearts and minds, not just rooms.
Setting up a Pinterest Brand Page
- Recognizable Profile Image: Your logo serves as the face of your brand on Pinterest. Ensure it’s easily recognizable and consistent with your other online profiles.
- Complete Profile Details: Fill in all pertinent information, including your business name, location, and website. Verify your website to unlock Pinterest analytics for strategic insights.
- Engaging Bio: Craft a concise and compelling bio, providing a snapshot of your hotel’s offerings. Include a call to action encouraging users to follow you or visit your website.
Creating the Right Boards
- Alignment with Audience Interests: Develop boards based on topics that align with both your hotel’s offerings and your audience’s interests. Think beyond traditional categories like food and travel to include unique themes.
- Strategic Board Management: Maintain a balance between the number of boards to avoid overwhelming your followers. Aim for a range between 10 to 50 boards, each focusing on a specific theme or topic.
- Utilizing Group Boards: Explore the benefits of group boards to boost engagement. Consider both open and exclusive group boards based on your audience’s preferences.
- Consistent Pinning Schedule: Aim for 15 to 30 pins per day to maximize exposure. Use scheduling tools like Viraltag and Tailwind for efficient pin management.
- Direct Pinning vs. Re-pins: While rep-ins are common, prioritize directly pinning images from your website to enhance engagement and drive traffic.
Crafting the Right Type of Images
- Visual Appeal: Capitalize on visually appealing images to capture your audience’s attention. Leverage tools like Canva, Picmonkey, or Spark by Adobe for professional-looking graphics.
- Optimal Image Size: Ensure your images are in line with Pinterest’s recommended size for a seamless user experience.
Pinterest as a Search Engine
- Keyword Optimization: Recognize Pinterest as a visual search engine. Optimize your pins with relevant keywords to enhance discoverability.
- Crafting Content for Queries: Tailor your content based on popular search queries related to your hotel, ensuring your pins reach a broader audience.
Pinterest Users as Buyers
- Purchasing Behavior: Leverage the fact that 87% of pinners have made purchases based on Pinterest content. Craft pins that resonate with your audience’s buying intent.
- Timing Strategies: Pin strategically during peak times, such as evenings and weekends, to maximize visibility and engagement.
Pinterest Bio as a Lead Generator
- Strategic Bios: Unlike Instagram’s follow-for-follow culture, Pinterest users follow accounts with genuinely interesting content. Craft boards and bios strategically to attract your target audience.
- Lead Magnets: Utilize your bio to offer lead magnets such as packing lists or city guides. Redirect users to your email list for ongoing engagement.
Small Changes, Big Results
- Case Studies: Explore case studies highlighting how small tweaks in pin descriptions and titles can yield significant improvements in Pinterest traffic.
- Encourage Experimentation: Encourage hotels to experiment with pin descriptions and titles to discover what resonates best with their audience.
Pinterest isn’t just an idea platform, it’s a dynamic tool for hotels to connect with their audience, drive traffic, and boost direct bookings. By implementing these tips, your hotel can unlock the full potential of Pinterest in your digital marketing strategy.