Castlemaine Boutique Accommodation is the premier holiday rental manager in historic Castlemaine, Central Victoria. With 13 luxury properties, catering to groups of all sizes, they are the go-to destination for holiday bookings in Castlemaine.
Castlemaine Boutique Accommodation is the premier holiday rental manager in historic Castlemaine, Central Victoria. With 13 luxury properties, catering to groups of all sizes, they are the go-to destination for holiday bookings in Castlemaine.
Scope of Work:
Heads On Pillows works with Castlemaine Boutique Accommodation to increase their direct bookings across multiple channels including Facebook, Instagram, Search Engines and Email Direct Marketing. We developed an amazing custom WordPress site with API integration, which enables their guests to easily book directly.
Name’s client:
Castlemaine Boutique Accommodations
Type of company:
Property Manager
Industry:
SEO, Website, Ads, Social Media
With a tailored and effective approach, the Heads On Pillows team crafted a digital marketing strategy that continues to boost direct bookings and gain brand awareness for Castlemaine Boutique Accommodation
ranked for “accommodation Castlemaine”, "holiday Rentals Castlemaine"
increase in conversion rate
decrease in cost per click (CPC)
“The team at Heads On Pillows have increased our direct bookings more than we could have ever imagined. We’ve gone from 90% OTA bookings to 40% in 12 months and our calendars are consistently full throughout the year, with increases in mid-week and longer term stays.” – Castlemaine Boutique Accommodation
