Flowerdale Estate is an award winning country retreat set across 106 acres of gardens and rolling hills between the Yarra Valley and Macedon Ranges. Blending historic charm with contemporary luxury, the estate offers a unique destination for weddings, corporate retreats, exceptional dining experiences and boutique accommodation.
Scope of Work:
Flowerdale Estate required a more cohesive digital strategy to support its accommodation, weddings, dining, and events business lines. Organic traffic had been trending downward due to limited search visibility and the absence of a targeted SEO programme. In parallel, paid media campaigns lacked sufficient focus on the enquiry categories that delivered the greatest commercial value, creating an opportunity to improve both acquisition efficiency and overall marketing performance.
Client’s Name:
Flowerdale Estate
Type of company:
Self-catering luxury retreat
Alongside the organic strategy, Google Ads and Meta Ads campaigns were strategically developed and continuously optimised to increase visibility, attract high-intent audiences, and generate qualified wedding and accommodation enquiries. Campaign targeting, creative messaging, and budget allocation were refined based on performance data to maximise advertising efficiency and conversion opportunities. In parallel, a GEO strategy was implemented to ensure content was structured for AI-powered search and recommendation platforms, expanding the estate's visibility across emerging digital discovery channels and helping potential guests find the brand more easily throughout their planning journey.
Keywords Ranked in Top 3
Users from AI-driven search engines
Organic Impressions
©2023 Heads on Pillows
All right reserved.
