GU Wine Bistro is a French bistro and natural wine bar in Son Tra, Da Nang, located near My Khe Beach. The intimate venue combines French-inspired cuisine, carefully selected natural and craft wines, and music to create a relaxed yet distinctive dining experience for locals and travellers.
Scope of Work:
The project focused on establishing GU as a distinctive wine and dining destination in Da Nang, connecting with locals, expats and travellers through its unique combination of artisan wines, quality food and curated music. The initial priority was to build brand awareness around the opening and key events, before shifting towards lead generation and sales to drive visits, event attendance and bookings across key domestic and international markets.
Client’s Name:
GU Wine Bistro
Type of company:
F&B
We built a Meta Ads strategy around GU’s distinct lifestyle positioning, using event-led and experience-driven creative to introduce the brand and generate awareness during its opening period. Campaigns highlighted the bistro’s artisan wines, food, music and social atmosphere, with audience targeting refined across locals, expats and international travellers before shifting towards lead generation and sales campaigns designed to drive event participation, table bookings and qualified visits.
Direct Bookings
Organic Leads
AI Sessions
for the keyword 'quán rượu An Thượng'
©2023 Heads on Pillows
All right reserved.
