Hermitage Lodge is a boutique four-star hotel in Pokolbin, located in the heart of the Hunter Valley wine region in New South Wales, Australia. Set on 25 acres of vineyard and native bushland, the property offers a tranquil stay with private decks and vineyard views from all rooms, ideal for a relaxing wine country getaway.
Scope of Work:
The absence of a structured SEO and content strategy limited the website’s ability to scale organic visibility, restricting its potential to capture demand and attract high-intent audiences through search.
Client’s Name:
Hermitage Lodge
Type of company:
4-star boutique hotel
We implemented an integrated SEO, GEO, and Paid Ads strategy to strengthen visibility, capture high-intent demand, and improve conversion quality. The website was restructured to be both SEO-friendly and user-centric, with a clear, brand-led approach aligned to the target audience. Enhancements to page speed, navigation, and conversion-focused design supported a more seamless user journey and improved booking performance. Paid media focused on protecting branded search while scaling Performance Max campaigns using refined audience signals. Seasonal campaigns targeting weddings, couples, and midweek retreats were introduced, supported by refreshed video creatives and enhanced GA4 tracking to improve attribution and performance optimisation. In parallel, organic visibility was expanded through keyword-driven content, ongoing on-page optimisation, and technical improvements. Structured data implementation, consistent Google Business Profile activity, and targeted off-page efforts further strengthened authority, local presence, and overall discoverability.
YoY Direct Bookings
Growth in AI Traffic
Keywords Ranked in Top 3
Website Impression in 2025
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