Parsibility — Technical & Structural

Ensuring AI crawlers could accurately find, read, and extract Hotel Des Arts’ content.

• Audited and resolved technical SEO issues blocking crawler accessibility across the newly launched website
• Structured service pages — The Albion, Social Club Rooftop Bar, Café des Beaux-Arts — as discrete AI-extractable content blocks
• Implemented schema markup appropriate to the property’s Hotel and F&B entity types, including location attributes tied to District 3 and the MGallery brand
• Optimised Google Business Profile with property-specific categories, attributes, and weekly travel content posts to build activity signals

Presence — Authority & Brand Consistency

Building the external web of signals AI uses to trust and recommend a brand.

• Published 42 pieces of destination and travel guide content over 5 months (8+ articles/month in English)
• Targeted high-volume seasonal keywords, including Tet Vietnam 2026, Vietnamese New Year 2026, and Ben Thanh Market — building contextual authority around Saigon as a destination, not just the hotel brand
• Weekly Google Business Profile posts maintained consistent activity signals across the engagement period
• Aligned brand descriptions and NAP data across key platforms supporting AI citation confidence

Packaging — Content & Intent Architecture

Structuring content so AI can match Hotel Des Arts to the right traveller query.

• Built a Saigon travel guide content hub targeting destination queries that intercept travellers before they reach OTAs
• Top-performing content mapped to specific seasonal intents: Tet, Valentine’s Day, Christmas, Lunar New Year — capturing intent-driven search beyond branded queries
• Service pages for F&B venues optimised to directly answer AI queries about dining in District 3 and Ho Chi Minh City
• Content strategy designed to grow non-branded keyword rankings, expanding discovery beyond existing Hotel Des Arts brand searches