Namia River Retreat is a luxury wellness sanctuary on a private islet along the Thu Bon River in Hoi An, Vietnam. All accommodation is in private pool villas designed for rest, renewal, and reconnection. The retreat offers inclusive wellness programming in a riverine setting removed from Hoi An’s main tourist circuit.
Scope of Work:
Vietnam wellness tourism is growing fast, and travellers are shortlisting retreats on ChatGPT and Gemini before visiting any booking site. Hoi An’s wellness market is competitive. Anantara and Almanity both have established digital presence and AI authority.
Client’s Name:
Namia River Retreat – Wellness Inclusive Resort Hoi An
Type of company:
Luxury wellness resort
Before GEO:
Appeared in 1 out of 10 tested target prompts
AI had no understanding of the private islet setting, villa configuration, or wellness programming depth
Tested recommendation query returned a competitor
64 AI-referral sessions per month
No structured data (Schema Markup) and entity-based
Namia now appears consistently for "wellness resort Vietnam" and adjacent queries
AI surfaces Namia for related searches including "healthy restaurant Hoi An" — contextual authority beyond direct target terms
Organic and AI channels compounded — GEO work strengthened traditional search performance simultaneously
Full six-month AI traffic growth: +9,075%
6 months post-GEO
Growth in Key Event
Increase in Make Payment Conversions
Increase in Call Clicks from GBP
Growth in AI Traffic
Keywords Ranked in Top 3
AI Visibility
Making Namia readable and extractable for AI crawlers.
Building the external signal web AI uses to validate and trust a brand.
Structuring content so AI can match Namia to the right query and recommend it with confidence.
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