WHAT WE DID? Results summary

We implemented a combined SEO and Generative Engine Optimisation (GEO) strategy to strengthen the brand’s visibility across both traditional search engines and AI-powered platforms. On the SEO side, we optimised website structure and content to better support direct booking objectives, improving keyword targeting, content hierarchy, and user journey across key pages. High-value long-tail keywords were identified using search insights and integrated into content to capture demand in competitive segments. For GEO, content was enhanced through structured, chunk-based optimisation to improve readability, scannability, and comprehension for both users and AI systems. Brand mentions and entity signals were standardised to strengthen consistency and recognition across platforms such as ChatGPT, Gemini, and AI-generated search overviews. This integrated approach expanded visibility across search and AI-driven discovery channels, increased qualified traffic, and supported a stronger shift toward direct bookings.