Radisson Resort Mui Ne is a 4-star beachfront resort in Phan Thiet, offering modern, tropical-inspired accommodation alongside a range of leisure and dining experiences, including a spa, outdoor pool, Kids’ Club, and beachfront dining. With its blend of comfort and coastal charm, the resort appeals to families and leisure travellers seeking a relaxed getaway along Vietnam’s south-central coast.
Scope of Work:
As a property in its pre-opening stage, Radisson Resort Mui Ne needed to build brand awareness and establish a strong identity from the ground up. The priority was to generate early interest and engagement, laying the foundation for advance bookings ahead of the resort’s opening.
Client’s Name:
Radisson Resort Mui Ne
Type of company:
4-star resort
We worked with Radisson Resort Mui Ne from February to November 2025, optimising paid advertising campaigns to scale lead generation more efficiently and refining the social media strategy by prioritising high-performing formats. This approach helped sustain engagement and brand visibility for the resort throughout the campaign period. To address creative fatigue, assets were regularly refreshed and rigorously tested throughout the campaign period. This ongoing optimisation approach helped sustain engagement levels, improve traffic efficiency, and ensure media spend continued to deliver strong performance over time.
Followers Gained on Facebook
On both channels
from Ads
from Ads
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