voco Scenia Bay Nha Trang, operated by IHG Hotels and Resorts, is a premium modern hotel in Nha Trang, offering a stylish, distinctive stay that blends individual charm, sustainability and reliability in a prime location for travellers.
voco Scenia Bay Nha Trang, operated by IHG Hotels and Resorts, is a premium modern hotel in Nha Trang, offering a stylish, distinctive stay that blends individual charm, sustainability and reliability in a prime location for travellers.
Scope of Work:
We have worked with voco Scenia Bay Nha Trang throughout its pre-opening period to establish a strong digital presence ahead of launch. The focus is on capturing authentic moments across the property to bring the guest experience to life, while reaching high-intent travellers through targeted visibility and qualified traffic to support direct bookings.
Client’s Name:
voco Scenia Bay Nha Trang by IHG
Type of company:
5-star hotel
We built an integrated content and digital marketing approach throughout the pre-opening period, combining on-site content creation, AI-powered content and organic social media to establish the property’s presence and bring its location, facilities and guest experience to life. Content focused on an active, contemporary beachfront lifestyle, using authentic moments and visually engaging storytelling to showcase the ocean views, infinity pool, dining experiences and distinctive voco atmosphere. AI-generated video content further brought these experiences to life in fresh formats that received strong audience response, while Google and Meta Ads targeted high-intent travellers with lifestyle-led creative and relevant messaging to drive qualified traffic and support direct bookings.
Followers Gained on Facebook
Engagement on Facebook
Engagement on Instagram
Reach on Instagram
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