AI search is growing rapidly and changing how travellers discover hotels. To stay visible and competitive, your hotel needs a clear strategy for turning this shift into more direct bookings.
Samuel, Founder and CEO of Heads On Pillows, shares practical direct booking strategies to help you identify the right opportunities and decide what your hotel should do next.
The future of hospitality search is already here. Is your hotel ready?
Unlike traditional search, users now ask highly specific, nuanced questions
Going direct helps hotels avoid the high commissions and algorithmic volatility of OTAs
TikTok is no longer just for Gen Z; it is increasingly used as a discovery and search tool across all generations
Properties can effectively track which marketing channels—whether Google, Meta, or TikTok
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