Resource
Shaun Huy
August 18, 2026
Sam has led Hospitality Digital Marketing strategies successfully across multiple markets, combining platform expertise with hands-on experience in the hotel and travel industry.
Sam focuses on consistency across the full guest journey, connecting AI search, search engines, and real-world customer behaviour across owned, earned, and paid channels.
He is passionate about developing strategies across AI SEO/GEO, PPC, website design, creative, and brand visibility. His work helps accommodation businesses reduce their dependence on OTAs by making them easier to find, trust, and book directly.
“Hospitality brands do not just need to be visible They need to be understood, trusted and recommended across every stage of the guest journey”
CEO and Founder of Heads On Pillows
©2023 Heads on Pillows
All right reserved.
