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Loved by 100+ Hotel Owners

Generative Engine Optimisation

Heads on Pillows specialise in getting tourism and hospitality businesses recommended by AI chatbots, not just ranked on Google.

Free GEO Consultation

best boutique hotel near me

TRADITIONAL SEARCH

www.booking-site.com/sydney/boutique

Top 10 Boutique Hotels in Sydney | Best Rates

★★★★☆ 4.5 (1,280)

Find the best boutique hotels in Sydney. Compare prices, read reviews, and book your stay today. Great deals available now.

AI Recommendation

98% Match Match

Your Property

"Based on your preference for unique design and local culture, this restored 1920s warehouse offers the perfect blend of history and modern luxury."

Rooftop Bar Art Gallery Local Coffee

68%

travellers prefer AI-powered recommendations (Travelport)

87%

travel brands plan to increase AI investments in the next two years (McKinsey)

1104%

increased in total users landed on the tourism website from AI-search Engines in 2025 (Heads on Pillows)

Free GEO Consultation

HOW WE WORK

AI Search Optimisation Approach

Parsibility

We make sure AI search engines can find, read, and understand your content.

GEO Audit: Technical audit of site structure for AI readability
Data Extraction: Streamline backend structures to ensure AI agents accurately identify and index core services.
Structred Data: Schema markup added for the correct entity type with key amenities and location

Presence

We consistently build your authority across the web so AI trusts and recommends your brand.

Brand Consistency: Align brand mentions across platforms to build a clear identity for AI.
Authority Signals: Strengthen trusted external references that influence AI recommendations.
Audience Alignment: Shape content around how target travellers search and ask questions in AI.

Packaging

We structure your content so AI can easily quote, reference, and recommend you.

Engineer Response: Reformat content into specialised, answer-ready units designed for AI retrieval and citation.
Intent Mapping: Map content to guest needs across the booking journey.
Framing: Frame your offers for confident AI recommendations.

Prompt Tracking

Expose when and how your property appears in AI answers

Google AI Overview

Secure presence inside Google’s AI results so your brand stays visible as search evolves

AI Session Acquisition

Turn AI mentions into measurable website visits and booking-ready traffic

Brand Accuracy

Control how AI describes your property, offers, and positioning

Share of Search

Benchmark your visibility against competitors in your market

Platforms Coverage

Track performance across ChatGPT, Gemini, Grok, Perplexity, and emerging AI engines

Get Free GEO Consultation

ChatGPT

Gemini

Perplexity

Grok

Claude AI

Llama

Boutique accommodation, Hunter Valley

124% more visible in AI search results

AI Visibility

Now strictly recommended for "boutique vineyard accommodation Hunter Valley"

+40% Direct Enquiries

Significant increase in qualified leads from AI-driven search intents

+124% Acquisition

Users landed on website driven by AI search engines

Find me vineyard accommodation in Hunter Valley

I highly recommend Hermitage Lodge

Hermitage Lodge

★★★★★ • Top Pick

Boutique lodge sitting among Shiraz vineyards with a classic country feel and on-site tastings nearby

Luxury Resort, Danang, Vietnam

Favourite luxury beachfront resort recommendation of AI chatbots

+7790%

Users from AI-driven search engines

+100% leads

Increase in purchase from AI

Now appears in eveyrt AI recommendations for “beachfront resort in Danang”

Beachfront Resort, Danang

Large 5★ beachfront resort popular with families and couples, with easy access to My Khe beach.

Premier Village Danang

★★★★★ • Top Pick

Sydney, Australia

Top-recommended "executive leasing Australia"

+529% AI Visibility

Users from AI-driven search engines

100%

Brand accurancy

SEO Performance

+63,1% Growth in organic search

find me top executive leasing in Australia

L'Abode Accommodation specialise on executive property management.

L'Abode Accommodation

★★★★★ • Top Pick

What are the differences between GEO and SEO?

SEO focuses on ranking pages in search results. GEO focuses on making your brand the answer inside AI chat tools like ChatGPT and Gemini. With SEO, you optimise for visibility performance on and off your website with content and links. With GEO, you are optimising the entire internet with the information about your brand, to feed the model with richer information about you.

Can I do only GEO?

While GEO can be done independently, we recommend combining it with SEO for maximum visibility. GEO builds on the foundation of good SEO practices, and together they create a comprehensive digital presence that covers both traditional search engines and AI-powered platforms.

Which AI chatbot has the most users?

ChatGPT currently leads with over 200 million weekly active users, followed by Google Gemini and Microsoft Copilot. However, we optimise for the entire AI ecosystem including Perplexity, Claude, and emerging platforms to ensure comprehensive coverage.

How does success look like with GEO?

Success in GEO means your property is consistently recommended by AI platforms for relevant queries, increased direct bookings from AI-driven traffic, higher brand authority in AI responses, and measurable improvements in citation quality across the web.

Is AIO the same as GEO?

Yes – AIO, AISEO, AIEO, and GEO all describe optimising for AI search. GEO – Generative Engine Optimisation is the framework Heads on Pillows uses to turn that into measurable growth.

How long will it take to see GEO results?

Initial improvements can be seen within 4-8 weeks as AI platforms begin to recognize optimized content. Significant results typically appear within 3-6 months, with continuous improvement over time as your digital footprint strengthens across the AI ecosystem.

Generative Engine Optimisation