Owning Guest Demand in the
Age of AI

Guest behaviour is shifting across search, AI platforms, and booking channels. While your competitors continue relying on Booking.com and Airbnb, the smartest holiday rental operators are already building direct booking channels and strengthening their visibility in AI-driven discovery.

The Shift is Real

76% of travellers now ask AI for accommodation recommendations. ChatGPT has 800 million weekly active users globally, and AI platforms like Perplexity and Google AI Overview are reshaping how guests discover holiday rentals. As search evolves beyond traditional Google rankings, visibility is increasingly influenced by reputation, credibility, and how your brand appears across AI platforms. Early positioning matters.

Samuel Walter

Founder & Head of Digital, Heads On Pillows

Jake Falkinder

CMO & Special Projects, Homhero

Lisa Peterson

Owner & Founder of L'Abode Accommodation

What You'll Learn

The search evolution

How traditional search compares to generative AI platforms.

Guest Behaviour Shifts

Understanding how travellers research and book in AI environments

Reducing OTA reliance

Strategies to drive direct bookings and lower commission costs

Digital presence

Strengthen visibility across Google, AI platforms, and booking channels

GEO for holiday rentals

Optimise so AI platforms recommend your property to travellers

Revenue growth

Build sustainable direct booking foundations with lower OTA costs

Owning Guest Demand in the
Age of AI